It’s happened: I finally got a Twitter account. And I’ve gotten my feet wet enough to publicly link my real persona to it: @splitseedmedia. (Yes, there’s a rebranding effort underway – more on that later.) I’m still trying to figure out how to use it well, so if I inadvertently break etiquette rules (particularly about following), I apologize – I’ll get it, I promise.

The first thing I noticed about Twitter was that it seems to draw people with lots of energy and passion about topics. Which is fantastic for independent publishing and authors connecting with readers. It also seems to encourage cross-contamination across industries, which is equally fantastic for innovation. Before really participating in Twitter, the huge amount of retweeting kind of turned me off – seemed like just another unnecessary duplication of content. Basically a duplication of RSS. But now that I’ve experienced it, even if retweeting is like RSS, I certainly prefer Twitter’s way. It’s social RSS – mostly internet content filtered through an interesting person – and it’s a lot more fun. I admit that I use RSS with good intention – and I’m even the one who added the RSS feed – but I somehow never get around to checking Google Reader often enough. In comparison, I want to check Twitter all the time – it’s that personal, real-time social filter. Another blogger noted this as well – I’ll get that link up as soon as I find it.

This makes me think that in the very near future, just like Twitter is beating out RSS, the best content delivery mechanisms are going to need some kind of social filter. Amazon will have a social filter so you only see recommendations by people in your network. Or Google search will only show links used by people in your network. Of course, ever since Facebook, people have been predicting this. It’s only now that I can really see how this is preferable – and more fun.

Using Twitter has also reminded me that even very interesting people are way overproducing Internet content – far more than can be properly digested. Until we can all tone it down a bit, we’re going to need a filter so we don’t miss what we really want to hear. And it’s a good reminder that in this medium, the conversation is every bit as important as the content.

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